Performance campaigns and lifecycle marketing built on data, not vibes.
Praxvon's digital marketing connects performance ads, content and SEO into a single funnel — built by the same team that ships the website those campaigns send traffic to. No coordination tax between agencies, no broken handoffs, no surprise creative bills.
Most agencies sell impressions. We sell outcomes. The difference is measurement — knowing which dollar drove which signup, which email nudged which renewal, which channel is quietly losing you money.
Praxvon runs full-funnel marketing for product-led businesses. We set up clean attribution from day one, so every campaign decision is grounded in something better than gut feel.
Google Ads, Meta Ads, LinkedIn campaigns — managed for ROAS, not just clicks. Weekly optimization, monthly reviews.
Welcome series, retention campaigns, win-back flows. The unsexy part of marketing that quietly drives most of the revenue.
Landing page testing, funnel analysis, and CRO that lifts conversion rates without burning your brand.
Clear dashboards showing what's working and what isn't. No more vanity metrics. No more agency theater.
Where is traffic coming from? What's converting? We start by knowing the truth, then plan from there.
Small bets, fast feedback. We invest in what works, kill what doesn't, and report honestly either way.
Once we find what works, we scale it — and document the playbook so your team owns it.
Every agency promises ROAS improvement. Most of them are blocked by the landing page they have no authority over. Slow mobile LCP, broken form submission, conversion event mis-fired in GA4, dead pixel on the form's third question — these aren't ad problems, but they kill the ads' ROI.
Because we ship both the ads and the site, we close the loop. When a campaign underperforms we can ship the landing page fix in the same week, not file a ticket with a separate vendor and wait six.
B2B SaaS with a high-ACV deal: LinkedIn first (intent + targeting), then Google search for bottom-funnel demand capture. Consumer DTC: Meta + Google Performance Max, with TikTok if the audience demographic justifies the production cost. Local service businesses: Google Local Service Ads + Google Search, with Meta as social proof. We start with the channel mix that fits your model, not the channel we get the best agency rate on.
Third-party cookies are gone. Multi-touch attribution from 2019 is unreliable. Modern attribution is server-side: GA4 with Measurement Protocol events fired from the backend, first-party identity tracking via hashed email, lift studies for paid campaigns where the spend justifies it.
We set this up at the start, not as an afterthought. The reporting dashboard ships with the campaigns, not three months later when someone asks "so what's actually working?"
Yes — campaigns built, optimized and reported on by the same team that ships the landing pages they point to. We don't subcontract media buying to a separate vendor.
Server-side conversion events (GA4 Measurement Protocol, Meta Conversions API, LinkedIn CAPI), first-party identity (hashed email passed at signup), and post-purchase attribution surveys for high-consideration purchases. We design the measurement layer before the first campaign goes live.
We don't have a hard minimum, but most of our engagements involve ad spend large enough that measurement and creative iteration matter — usually $5K/month+ across channels. Below that, you're often better off with focused organic work and a small DIY ad setup.
Yes. Static creatives, video ads, motion graphics, landing pages — all in-house. We test creative variants alongside targeting variants so we can tell which variable actually moved the needle.
Almost always yes. We audit what's there, fix what's broken — GA4 conversion events are misconfigured more often than not in the setups we've inherited — and add the server-side events we need. Net-new GA4 + Search Console + Looker setups are also fine if you're starting clean.
30–60 days for measurable improvement on existing campaigns, 60–120 days for new channels to mature. Anyone promising results in two weeks is selling brand-keyword conquesting, which boosts attribution numbers without growing the business.
If you can't tell which campaigns drive revenue, that's the first thing we'll fix.