Technical SEO, content strategy, and analytics setup grounded in what Google actually rewards.
Praxvon's SEO practice covers technical foundation, content strategy, and AI search optimization — the latter is the new frontier where most agencies are still selling the 2019 playbook. We ship sites that rank in Google AND get cited in ChatGPT, Perplexity and AI Overview.
SEO has more snake oil per square meter than almost any other marketing discipline. PBNs, link schemes, AI content farms — the shortcuts work until they don't, and then the recovery takes years.
We do the work that compounds: site speed, clean architecture, content depth, and the technical hygiene Google has been telling us about for a decade. Slower to start, but it doesn't collapse with the next algorithm update.
Core Web Vitals, crawlability, structured data, internal linking. The boring foundation everything else stands on.
Real keyword research grounded in search intent — not just volume. Content briefs that produce pages worth ranking.
GA4 setup done right, Search Console insights translated into action, and dashboards that show what's working.
Domain changes, replatforms, and URL restructures done without losing rankings. We do redirect maps before code.
Technical, content, and backlink audit. We find the bottlenecks before recommending fixes.
Phase 1: fix what's broken. Phase 2: build the content and structure that earns rankings.
Monthly reporting on rankings, traffic, and conversions — with clear next steps, not vanity charts.
Core Web Vitals you can hold (LCP under 1.8s mobile, INP under 200ms, CLS under 0.1). Crawl budget that doesn't burn on duplicate parameter URLs. Internal linking topology that distributes authority where you want it. Schema markup that matches visible content (Google's March 2024 and 2025 core updates penalize drift between schema and what users actually see). Sitemap discipline with honest lastmod values.
AKS Otomasyon's 81-province programmatic SEO architecture — 81 city landing pages plus districts and brand-specific service pages, each with unique climate-driven content blocks, LocalBusiness + FAQPage + BreadcrumbList schema bundles, and full hreflang — is documented in this case study.
Google AI Overview, ChatGPT Search, Claude, Perplexity and Bing Copilot don't rank like Google did. They cite — and what gets cited isn't always what ranks. AI citation favors named authorship with sameAs entity links, BLUF (Bottom Line Up Front) paragraphs, FAQ blocks with FAQPage schema, comparison tables, and specific claims with sources.
We ship the AI-search layer alongside the Google SEO layer: llms.txt at site root, deliberate robots.txt allow-list for OAI-SearchBot / Claude-SearchBot / PerplexityBot, Person@id entities cross-referenced from blog and case study authors, multi-schema bundling per page. The full reasoning is in our industrial SEO blog post.
Rankings are a vanity metric without conversion context. We track traffic quality (engagement time, scroll depth, bounce by intent class), conversion rate per landing page, and the share of revenue attributable to organic. For AI citation, we recommend Otterly.ai-style monitoring once the brand is at the size where citation tracking pays back the tool cost.
Optimization for being cited by AI search engines and answer engines (ChatGPT, Claude, Perplexity, Google AI Overview, Bing Copilot) rather than just ranking in traditional Google SERPs. AEO / GEO / LLMO are different names for the same discipline — making your content easy to extract and confident to cite.
Yes — full hreflang setup, locale-aware canonicalization, redirect mesh between paired URLs, and language-specific schema. We've shipped TR + EN setups across multiple sites including praxvon.com itself.
Yes. We start with a technical audit (crawl, indexability, schema, Core Web Vitals, mobile usability, structured data validation), prioritize fixes by impact / effort, and ship them in the order that moves the needle fastest.
Technical fixes can move rankings in 2–6 weeks. Content-driven results take 3–6 months. AI search citation, in our experience, responds faster than traditional ranking — schema + Person entity + BLUF blocks can show up in citations within weeks of being published.
Yes. SEO content briefs that target real search intent, written to the depth the query deserves (not stretched to hit an arbitrary word count). We don't ship AI-generated thin content — Google's 2024 and 2025 core updates penalize it, and AI engines don't cite it either.
We do digital PR and editorial outreach when the brand has something worth pitching — case studies, original research, opinion pieces. We don't buy links, run PBNs, or do guest-post networks. The shortcuts work until Google catches them, and the recovery costs more than the links earned.
We work with companies playing the long game — not chasing this month's hack.