Strategy, content, and community work that builds brands worth following — not just feeds worth scrolling past.
Praxvon runs social as a brand discipline, not a posting calendar. Strategy, content production, community management and paid amplification — designed to compound over months, not just fill the daily feed. We work LinkedIn-first for B2B, Instagram for consumer brands, and skip the platforms where your audience isn't.
Most brand social media is wallpaper. Posted because the calendar said so, optimized for nothing in particular, watched by an audience the brand never actually built.
We treat social as a long-term distribution channel, not a daily content treadmill. The right platform mix, the right content cadence, and the right metrics — so social actually contributes to the business, not just the team's anxiety.
Which platforms matter for your audience? What content format wins on each? We answer with data, not assumptions.
Photography, video, motion graphics, and copy — produced in batches, distributed by schedule, measured per post.
DMs, comments, and conversations handled with brand voice. Social is a two-way medium — we treat it like one.
Boosting, retargeting, and lookalike campaigns that turn organic wins into paid scale — without burning the brand on cheap reach.
We start with how your brand should sound on social — distinct, consistent, and not embarrassing in five years.
Production calendars, content batches, and asset libraries that turn social from chaos into a system.
Monthly reporting on what's working — and the discipline to drop formats that aren't, even if they were last quarter's hit.
Most brand calendars are reverse-engineered from "how often should we post?" That's the wrong question. The right one is "what's worth saying this week that the audience couldn't get elsewhere?" Sometimes that's three posts, sometimes one, sometimes none — and a quiet week beats a forced one.
We build content around real artifacts: case studies, behind-the-scenes builds, founder POV pieces, customer interviews. Things that take effort to make and reward effort to read. Distribution-engineered, not feed-engineered.
Organic establishes brand voice and proof. Paid scales the proof points that worked. The mistake most B2B brands make is paying to amplify forgettable organic content — boosted reach on a tepid post buys you a wider audience for an underwhelming impression.
We test organic first. The posts that hit on engagement, save rate, or qualitative feedback get amplified. The ones that didn't? We don't pour budget on them; we learn from them.
Engagement pods. Follower farming. AI-generated content slop. Aggressive automated DM outreach. Bought reviews. "Viral" stunts with no brand connection. Every shortcut we don't take is a long-term cost we don't pay. Brands that get caught using these tactics in 2026 lose accounts faster than they gained followers.
Depends on the channel and the audience. LinkedIn B2B: 3–5 quality posts per week often beats daily ones. Instagram consumer brands: 4–7 posts per week with daily Stories. TikTok if it's working: 3–7 per week, accepting high failure rate. We don't post for the sake of the algorithm.
Either model works. Founder-voiced content is more authentic when the founder writes it (we edit and structure). Branded content we'll write outright. Mixed setups — founder POV pieces by you, branded campaigns by us — are common.
LinkedIn, Instagram, TikTok, X (where it's still relevant), YouTube Shorts, and YouTube long-form when video makes sense. We don't pretend to cover platforms where your audience isn't — Pinterest for a B2B SaaS is wasted effort, regardless of the agency pitch.
Direct attribution is unreliable in B2B (long buying cycles, dark social, off-platform conversation). We measure leading indicators that correlate with pipeline: engaged followers in your ICP, saves on substantive posts, qualitative attribution from sales calls ("how did you hear about us?"), and the share of bound deals where the buyer engaged with content before booking.
Yes, in brand voice, within agreed-upon response time. We escalate the conversations that need a real human (the founder, the support team, the legal lead). The boundary between "social team replies" and "founder replies" is defined up front.
Yes — when the brand fit is genuine and the audience overlap is real. We say no to influencer outreach that's just a paid post in a feed nobody's listening to. Smaller, niche creators with engaged audiences usually beat macro-influencer reach for B2B.
We help brands turn social from time-sink into channel that pays.